What You Need to Know About Keywords and SEO
Written by admin on October 7th, 2009 in SEO.
Even though keyword research might be monotonous and dull, it is crucial in pulling off your SEO campaign. Keyword research will assist you in placing your website among the others in the top spots of search engines. Out of my 3 major SEO tips, the best one is keyword research.
Of course, other people might have different methods to finding the right keywords for their subject, just as I do, but no matter what I try, I simply keep returning to the free keyword research tool made by Google. Google has put some great features into their tool, which has made it easier and more helpful.
SEO Tips
First of all, it is not as hard to write about topics, products, or service you like or want to know more about. So, list the products and service that interest you the most; use the list to find the subject of your keywords. Using a keyword tool will help you find the popular keywords and phrases search engine users type in. For instance, let’s say you put in the word “skateboards.” A keyword tool will tell you how many times the word “skateboard” was searched in a month.
After you receive your results from the keyword tool, you will see that it has probably been searched millions of times that month. From there, you need to find your subtopic. So, take the word “skateboard” and build a phrase around that: “skateboard trucks”, “top skateboard decks”, et cetera. Doing that will lower the number of searches per month; however, you want to find a keyword phrase that has the right amount of monthly searches. The range I have found that works the best: 500 to 100,000. Anything more and anything less will not bring in the traffic you are seeking. It does not matter if the most frequently searched phrase seems like the best one to use; trust me, it is not. Yes, you need to find a popular keyword, but not one where you have to compete with millions of other websites. The less competition, the easier you will get to the top spot on all of the search engines.
Now, I realize there is more information out there than what I have gone over in this guide, but you should now have a clearer idea of the right way and wrong way to go about the keyword research selection process. It is very defeating to spend months and months of trying to reach the top, and then not get the traffic you need, and to lose against stiffer competition.
