Tips and Tricks to Getting More Blog Traffic
Written by admin on October 4th, 2009 in SEO.
Content may be the most important aspect of blog publishing, but it is not the only aspect. Quality SEO, or Search Engine Optimization, is a vital part of increasing blog traffic. The best laid-out, highest quality content will not work all by itself; a blogger needs to use SEO as well. There are a few tips that really bring in the traffic; however, they are not widely known among the blogging community.
Strategic Keyword Placement
Search engines, such as Yahoo or Google, use automated web crawlers, also referred to as “spiders.” These spiders give all public websites and blogs a ranking and categorization by weeding through content to find sites with a good enough quality. This is how they strategically place and rank content. So, follow these procedures listed below.
1. Search engines always crawl, or notice, a website’s title tag. A title tag is seen as this: < title >. A title tag with keywords in it will get ranked very high on a search engine.
2. Search engines also crawl heading tags too. A heading tag is seen as this: < h2 >. If a blog has keywords in its title, it will get more hits.
3. Usually a search engine crawler will not pay attention to pictures displayed on a web page, but they will rank any keywords in the picture’s description in the tags. This SEO tip is best for posts with more graphics, such as on the subject of photography or traveling.
4. Another good idea is to put keywords in the text anchor, or the text that is “clickable.” This is why incoming and outgoing links are notice by search engine web crawlers. Any outgoing links, the links that go to your website, needs a keyword in your URL.
5. Also, you have to have just the right percentage of keyword density, this is the frequency keywords appear in a text. Since bloggers are completely in charge of keyword density, they should make certain their post’s keyword density is close to 3%. A higher percentage than that could cause a post to be so annoying to readers so that it is misconstrued as spam, but a percentage lower than 7% may not get the attention that you need from spiders.
6. Web crawlers also like synonyms of keywords, and variations of keywords will make a blog post seem more free-flowing, natural, and interesting. So, switch up your keyword synonyms in your article or post.
Ways Linking Helps Ranking
All blogs should have quality links, especially links from websites that are similar. Sites that deal with similar content and subject matter are considered competitors. So, if you can get your competitor to put up your link on his or her site, you will have boosted your ranking and your reputation. Consider it to be a major victory.
And, the longer a link has been established, the better liked it is by search engines. It is thought to be endorsed by the website posting the link, and it shows organic link building. However, take great care to ensure none of your incoming links are broken. If there are links that do not work, or that go to a site that no longer exists, your blog will fall in the rankings.
Search Engine Rankings
Each search engine has its own algorithm it applies to rankings and indexing. This is very important, although most SEO strategies center on the methods of keywords and linking because they are both common with most search engines. For example, Google uses sitemaps when indexing any website, including blogs. Another procedure is to use the robots.txt file. This is just another way search engines decide whether to index a website or ignore it. The robots.txt file should be used methodically to ban or allow parts of your site to be seen by search engines.
