Blogging and the Importance of SEO
Written by admin on April 16th, 2009 in SEO.
If you not only want to promote your website, but also make money online – then you should consider how to combine SEO with blogging to provide combination for success that can’t be topped.
When you have a website or blog, you may have a focus purely on delivering information to a target audience. However, with the right search engine optimization and an understanding of how to apply it to your blog, you can also increase traffic and get a more targeted audience. Improving your traffic flow is important whether your aim is purely to inform or if you wish to use your blog and website as an extra or sole income source, which is where good design and SEO helps.
So t get to the heart of things and find out what really works and what doesn’t. If you are eager to improve the traffic to your site, then let’s begin by looking at what the latest and greatest solutions are to achieve that goal.
THE SEO FAST TRACK
How to begin managing your site’s SEO. Basically, when you create a site that is attractive to the search engines, then you have a better chance of being listed by them. To be completely realistic about this, the daddy of the search engines is Google, so if you have followed the necessary steps to rank well there, then you’ll rank well across all the rest too. Carefully select the best keyword or keyword phrase for each page on your site and carefully build each page around that word. This should include the home page and you should only aim optimize any one page for one keyword if you want to succeed.
Don’t worry about including Meta tags. This is the SEO fast track, if you have time to complete the Meta tags, great – if not, then leave it. The most essential tags for your site are the title tags and these are the ones that need to contain your page keyword. Don’t rely solely on the keyword, but integrate it in the title and you will really see it make a difference to your ranking. To include your keyword in the title if it is ‘Creating Blogs’ the look at a title such as:
Creating Blogs and Using SEO For Fast Cash
As titles go, this is a good length and you have included your target keyword phrase ‘creating blogs’ to ‘label’ your web page. Once you have done this – you then need to make sure the first heading on the page also includes the phrase ‘Creating Blogs’. This time just use the phrase and make it a H1 html tag. Ultimately, the ‘purity’ of the site html is not important, the main concern should be that it is clear to Google – so carefully select appropriate H1 and Title tags.
Always tag graphics on the site, even those such as the payment graphics Clickbank offers. Using alt tags appropriately will make a significant impact on your SEO and page ranking. Reinforce the information in your title and H1 tags with alt tags such as: < img= . . . alt=”creating blogs Image 1”>. This will drive home that the page is about ‘creating blogs’.
Include the keyword phrase in the first 100 characters of the body html, for example:
“Creating Blogs”
“Creating blogs and carrying out webpage SEO will achieve quality results for your site over and over again. If you are blogging for cash, then this will be a highly effective way of perfecting your money making online. What you need to do is strike a balance between the site visitors and search engine, working the two together to create one solid money-producing site that you will work for you on autopilot – freeing your time to begin your next money-making strategy.”
Can you see how this is working? The keyword phrase is used in the heading, then repeated within the first 100 characters. Using the keyword immediately following the title and the rest of the page title also in the first sentence is a great way to highlight your target words. The search engine crawlers love this and right away you are making it clear precisely what your site is about.
If you continue working down the page and following this while maintaining natural and well written content, you’ll not only get the search engines crawling all over your site; you’ll have something worthwhile to show the masses of visitors this will drive your way when they get there. Look at perhaps including similar headings like “Creating Blogs and SEO” for H2 tags that further build upon the theme of creating blogs while developing further the concept of combining blogs and web pages for maximum benefit.
DEVELOP AN INTERNAL LINKING STRATEGY
Once you have completed the selection of keywords and placed them on your individual pages, then the next thing to work on is the inclusion of the other different words you need to optimize on other pages on you site. Select the appropriate keywords or phrases and then you need to start using these for internal linking of your pages to further boost your ranking for the target words. Make sure this strategy is of benefit to visitors, as site usability is also important once you get traffic to your site from the higher search engine ranking these steps will help you achieve.
Internal linking should get the search engine spider to ‘dig deeper’ and visit more of your site, but linking a greater number of pages and moving the spider through them one by one. This means more pages will be indexed and a larger number of keywords and phrases will be linked to your website. Once you have done this, you can be sure that you will rank more highly and receive more targeted traffic for the phrases you have identified as being most relevant for your site, as well as your products and services.
SUCCESSFUL BLOGGING
Create a high quality blog and you have the perfect opportunity to build your site success by demonstrating your expertise and knowledge in your field. Aim to optimize your blog for different keywords to those on your website and avoid them being in competition. Updating your blog regularly and having links to your website will keep the search engines spiders reviewing both, so you can achieve better results and drive more traffic via the combination of the two mediums.
I’ve not been able to figure out exactly the reason why, but the bottom line has been that I’ve had better results when linking a blog that is optimized for different keywords to my website. The biggest advantage that I’ve found with blog articles is that unlike articles submitted to directories, you can pretty much advertise what you want on your blog and create affiliate links and other tools that will drive more traffic to your site. One of the greatest benefits of maintaining a blog alongside a regular website is that you can promote one via the other without the fear of losing anything, as they both come under your control. With well placed links and careful strategies, it is nearly impossible to have a loss as you are simply linking two sites that belong to you.
Make sure you also send a ping for your blog to all the sites you have the blog registered with, as this too will boost the traffic you receive, generating a lot more visitors than SEO alone. Best of all, blogs cost nothing, so why not use them?
IN CONCLUSION
If you want to succeed, even the implementation of these few basic SEO tips will put you on track for greater success and a higher search engine ranking. These simple elements will boost the results you get and push your webpage higher up the list on Google and also other search engines. You can take advantage of having a blog to promote your website and to increase traffic flow to both sites. Plus if you get involved with the wider blogging community, you can further boost the results you obtain. With careful planning and implementation of SEO and a quality blog, online success can be yours much sooner than you may have thought.
Put the work in and blogs and Web 2.0 can work for you. Work smart and you’ll secure the success you desire fast.
April 17th, 2009 at 1:06 am
Thanks for the great wonderful information.Now so many have understand the importance of blogging.And start good blogging to promote their websites.
May 28th, 2009 at 4:02 pm
hey this is a very interesting article!