A Complete Guide to Bing SEO Tips
Written by admin on September 26th, 2009 in SEO.
The Bing search engine by Microsoft is changing the face of SEO as we know it. Since Bing has been introduced to the public, website owners do not have to manually submit their sites to search engines, and they do not have to look to other places in order to be indexed by the search engines. Of course, the biggest question on the minds of marketers is how they can now get their websites top rankings on Bing’s search engine. The following Bing SEO tips will assist any marketer looking to get recognized by Bing.
Take a look at the basic structure of your website. The first thing to do to increase rankings on Bing is to ensure your title relates to the subject of your site, and you also have to link out. While marketers who use other search engines, like Google, avoid linking out, this is not a concern when using Bing. This search engine also prefers domain names that have been registered longer. So, try and purchase an established domain name. There is another difference between Bing and the other major search engines: the number of words in your text. Most search engines could care less how many words you put in your text, but Bing does. Try and include at the minimum 350 per site page.
There is also the issue of HTML codes. The HTML codes you use on your site should be well-formed. All of the paired tags should be closed, and each link should open to the correlating page; otherwise, the MSNBot cannot index your website as it should. This will prevent visitors from accessing your webpage, and that is the last thing any marketer wants. So, visit the W3C Markup Validation Service and the HTTP Compression or Conditional Get Test tool for additional information on HTML code validation. And, if you need to do some research about searching for broken links, go to Webmaster Center’s Crawl Issue’s Help topic.
More tips. Don’t forget, when moving a web page, you need to make sure the original URL is redirected to the new page. Tell your visitors whether this redirection is permanent or not. Check your list of prohibited web crawlers to see if MSNBot is on the list. You do not want this. Help on this subject can be found in the Control section that shows the indexing of your pages. Robots.txt will tell MSNBot and other crawlers to index your site.
Also, your URL’s should not be complex or changed a lot. Simple URL’s are easy to index, and visitors will not forget your address. Making sure your URL fits this criteria will ensure a link destination from other sites. One thing to be aware of: malicious software. Bing will disable and see your page as Malware if the links on your page meet one of the following criteria: the link leads to malware, it is a third party sites, or if any of them have harmful content. Harmful content can include corrupted documents, corrupted pictures, and damaging JavaScript and ActiveX controls.
As you have now learned, quality and quantity really do matter if you want plenty of links going to your website. And, always check to see if your keywords and your content match each other.
October 21st, 2009 at 10:02 am
Bing does give search results much like Google but i would have to say that Google still gives more relevant search results.
December 22nd, 2009 at 5:19 pm
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