The Basics of Creating a Great Blog
Written by admin on September 21st, 2009 in Blogging.
Blog marketing is important. Your great ideas and takes on things aren’t getting through to those who want to read them if you’re not “advertising” your blog in some way. Content is, as ever, the most important thing, but it isn’t enough. There are over 100 million blogs, so you need to do something to stand out.
Maybe you already have a blog, or maybe you are thinking about starting one, but either way, there are things you should do if you want to become an “alpha blogger” in your niche.
It bears repeating: write good, original content. Write it regularly. If you get lazy and decide it isn’t worth the trouble then of course nobody’s going to read your blog. Don’t just fill it with RSS feeds from other sites. Put your own personality and stamp onto your blog.
Make sure you update regularly. Every day is good. If you can update twice a day and keep it up, then that’s awesome. The key is predictability. If nobody has a clue when you’ll update next, they won’t bother coming back after awhile. But if you post consistently, you’ll raise expectancy in your readers. They’ll think: “She usually posts something at 9 a.m. I’ll go get a cup of coffee and read her blog then.”
Have a defined niche. this is a well-defined specialty within your blog category. Don’t just blog about cooking, blog about cooking done entirely from canned goods that don’t require refrigeration. Don’t just blog about makeup. Blog about makeup that is specially designed for people with dark skin. The best blogs concentrate on one niche and do it really well. This is becoming more of a consideration every day.
Try to review your blog objectively. It’s hard, but it’s important. You may come to the conclusion that what you’ve posted is really boring. If so, you know what to do: Revise and rewrite. Add pictures. Add a vlog (video blog) post. If you want to develop a loyal and growing following for you blog, and even make money from it, then you have to consistently post stuff that people come back for and tell their friends about.
September 22nd, 2009 at 2:04 pm
Very nice post. It’s too easy to get in a rut with your blogs and not keep it updated. Fresh content drives readers back. Seems easy but sometimes easier said than done. Thanks again!