Selling Ads to Boost your Blog Income
Written by admin on October 12th, 2009 in Blogging.
Do you have a blog? Have you ever thought about selling advertising space on it? It may be easier than you think. The idea of selling something is tough for a lot of people, but if you have a successful, established blog you might have advertisers contacting you. Following are several ways to attract advertisers who want to run their ads on your blogs.
First, understand that advertisers will offer wildly different rates. Some may pay five bucks a month for a text ad, while others pay more for an ad in a prominent spot. Graphical and other ads will generally net you more money than simple text link ads. The more complex or conspicuous an ad is, the more the advertiser will pay you. There are two basic ways to attract the attention of advertisers to your blogs.
One thing you can do is put an “advertise with us” link prominently on your blog “above the fold.” Sometimes you have other advertisers, like Google AdSense frowning upon such things, but often you can make much more money this way than with AdSense anyway.
Another thing you might try is to simply display some ads to make it obvious that you use advertising on your blog. So how do you get those very first advertisers? Ask. Just find companies with products that go nicely with the content of your blog and see if they’d like to run a free ad with you. This is fairly easy to do. A lot of time small businesses and freelancers have a hard time buying web advertising, so this is a win win situation.
There are in addition advertising networks who do the ad selling for you. some of these ad networks are AdBrite.com, PerformancingAds.com, and CrispAds.com. They’ll sell ads, then take a cut of the ad revenue.
It is best if you turn down some ads. The ads for spam websites or “adult” websites will turn a lot of people off. And you may have to haggle some over ad rates. You may be offered a really low price for an ad with the promise of raising their prices, which many of them do. Some will try to get better rates by running multiple ads. This is fine, but don’t let them run all over you. You’ll probably be able to work something out with about half the advertisers that you talk to about running ads on your site.
Running ads on your blog is a good way to make money from it. Web ads are the wave of the future and increasingly, of the present too. Many advertisers are willing to pay you to show their adds on your blog, and you can make a steady residual income from this.